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August 30, 2011

Wallaby Yogurt Company Launches Two New Organic Yogurt Lines

Wallababy™ and Joey™ Expand Wallaby’s Product Offerings to the Next Generation

Wallaby Yogurt Company Launches Two New Organic Yogurt Lines

FOR IMMEDIATE RELEASE
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Napa Valley, California (August 30, 2011)  -- Wallaby Yogurt Company, a  familyowned producer of organic yogurt, announces the release of two  new product lines, Wallababy™ Organic Whole Milk Yogurt for Babies and Joey™ Organic Lowfat Yogurt for Kids.  Children and  growing  families are some of Wallaby’s most enthusiastic consumers, so their needs have long been a focus of Wallaby’s creations. Now the company will offer yogurts specifically formulated and packaged for babies and children.

“Parents who enjoy Wallaby have been asking us to make a whole milk yogurt for their babies for quite some time,” said Ellie Wells, Wallaby’s Marketing Director and an expectant mother herself. “After taking the time to develop a product that we'd proudly call  our own, we’re excited to be offering a yogurt that moms and dads can feel confident about adding to their baby’s diet.”

Wallababy™ is made using organic whole milk, as is recommended for babies, and by adding zinc and vitamin D to further meet a baby's growing needs. It is available in banana or blueberry flavors and suggested for babies ages six months and up.

“For years we've also dreamed of  launching a line of organic yogurt that’s made especially for kids. Coming up with the name Joey, which is the common name for a young wallaby, was the easy part. Creating the perfect yogurt – low in fat and sugar but full in flavor  – took a little longer. But we  know the wait was worth it. It’s a fantastic product that kids (including our own) are raving about!” said Claudia Bown, VP of Operations.

Joey™ is made with Wallaby’s signature Australian-style organic lowfat yogurt, fortified with vitamin D.  Available in grape or strawberry, these carefully selected kid-friendly flavors  are  blended  smooth with just the  right amount of sweetness.  Joey is recommended for ages two years and up.

Wallaby Yogurt is cultured after pasteurization, so it contains live and active acidophilus, bifidus, bulgaricus, and thermophilus probiotic cultures. Probiotics can be naturally beneficial, and may help maintain a healthy digestive system. Wallababy™ and  Joey™ yogurts are packed in 4oz cups, an  ideal size for young appetites. Each flavor is sold separately, in multipacks of four. Both product lines are now available nationwide at Whole Foods Market and priced at $2.99.

About Wallaby Yogurt Company

Wallaby Yogurt Company is a family-owned business that has been producing organic yogurt in Napa Valley, California since 2001. The company was born out of an adventure that began  Down Under. It was during a trip to Australia that Wallaby’s founders chanced across a deliciously distinctive yogurt. Convinced that Americans would love Australian-style yogurt as much as they did, they set off on a mission with one simple goal: to produce the best tasting yogurt in America. To learn more about Wallaby Yogurt Company, please visit www.WallabyYogurt.com.

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