July 30, 2011

Introducing... Joey™

Organic Lowfat Yogurt for Kids

Introducing... Joey™

Wallaby has always been a family-owned, family-friendly company. Our children and families are first in mind, when it comes to how we make our products and run our business. So for years we've dreamed about launching a line of organic yogurt, specifically for kids. Coming up with the name "Joey" (as in "young wallaby") was the easy part. Creating the perfect yogurt – low in fat and sugar but full in flavor – took a little longer. But we think the wait was worth it and we're thrilled it's finally here. Joey™ Organic Lowfat Yogurt for Kids is currently hitting the shelves of Whole Foods stores across the country!

Joey is our signature Australian-style lowfat yogurt, fortified with vitamin D. We've carefully selected kid-friendly flavors that are smooth with just the right amount of sweetness. Packed in a 4oz cup, it's the perfect snack size for joeys ages 2 and up.

Early trials on focus groups (our own kids) were full of comments like "Mmmm, this is so good! Can I have another?" and "I love the grape, it makes my mouth happy" and "Mom, this is the best yogurt ever". We kid you not. Our kids simply loved this product and we think yours will too.

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