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Company News

Jan 28, 2014

Introducing Organic Whole Milk Blended Greek Yogurt

Authentic Strained Whole Milk Blended Yogurt

Introducing Organic Whole Milk Blended Greek Yogurt

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Napa Valley, California (January 28, 2014) – Wallaby Yogurt Company, a family-owned producer of organic yogurt, announces the launch of a new variety of organic Greek yogurt. After enjoying enormous success with the introduction of its Greek lowfat and nonfat yogurt lines in 2012 and 2013, respectively, Wallaby expands its Greek yogurt offerings to include a whole milk variety in 2014.

"With each round of taste tests in the development of our whole milk blended Greek products, it became clear that this was the direction we were meant to go," said Kathy Housman, National Sales Manager for Wallaby Yogurt Company. "With the Whole Milk Greek yogurts, tasters were scraping the bottom of the cups and asking how soon these could be available in stores. For this new line, we blend premium fruit into super creamy Whole Milk Greek yogurt. The result is hands down delicious."

Jul 24, 2013

Wallaby Yogurt Company Introduces Organic Lowfat Kefir

Wallaby Organic Kefir boasts 12 Live and Active Kefir Cultures

Wallaby Yogurt Company Introduces Organic Lowfat Kefir

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Napa Valley, California (July 23, 2013) – Wallaby Yogurt Company, a family-owned producer of organic yogurt, announces the launch of its first line of Organic Lowfat Kefir. As a leader in the organic yogurt market with its array of high-quality products, Wallaby Yogurt is excited to expand its offerings into the kefir category.

"We are thrilled to introduce our new line of Wallaby Organic Lowfat Kefir and to share it with consumers across the country," said Ellie Wells, Director of Marketing at Wallaby Yogurt Company. "People are drawn to kefir for its health benefits but can find other brands to be an acquired taste, not immediately appealing. That's why we focused on making ours a great tasting product, a treat for the palate, like a light smoothie. The bonus is that Wallaby's Organic Lowfat Kefir features twelve different strains of live and active kefir cultures, premium fruit, and organic milk from pasture-based family farms."

Kefir is a probiotic milk beverage that contains a variety of live and active cultures, and has long been associated with different health benefits. What was once a niche market in the United States, kefir has been growing in popularity as consumers become more aware of this cultured milk beverage.

Wallaby Organic Lowfat Kefir provides consumers with a smooth, creamy, and satisfying beverage that is great on its own, and can also be used in smoothies and recipes. Wallaby Organic Kefir is made using fresh organic milk from local pasture-based family farms and premium blended organic fruit. The remarkably creamy and mild taste of Wallaby Organic Lowfat Kefir is sure to attract both new and existing kefir consumers. Wallaby Organic Lowfat Kefir comes in four different flavors, all in 32oz bottles. Flavors include Blueberry, Strawberry, Vanilla, and a traditional Plain, which contains two wonderfully pure and simple ingredients: premium organic milk and a blend of 12 traditional live and active kefir cultures. The entire product line is now available nationwide in Whole Foods Market, with a suggested retail price of $4.29.

About Wallaby Yogurt Company

Wallaby Yogurt Company is a family-owned business that has been producing organic yogurt in Napa Valley, California since 2001. The company was born out of an adventure that began Down Under. It was during a trip to Australia that Wallaby's founders chanced across a deliciously distinctive yogurt. Convinced that Americans would love Australian-style yogurt as much as they did, they set off on a mission with one simple goal: to produce the best tasting yogurt in America. To learn more about Wallaby Yogurt Company, please visit www.WallabyYogurt.com.

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Feb 20, 2013

Wallaby Yogurt Company Launches Organic Greek Nonfat Yogurt

Authentic Strained Nonfat Yogurt

Wallaby Yogurt Company Launches Organic Greek Nonfat Yogurt

FOR IMMEDIATE RELEASE

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Napa Valley, California (February 26, 2013) – Wallaby Yogurt Company, a family-owned producer of organic yogurt, announces the launch of Wallaby Organic Greek Nonfat Yogurt. After its wildly successful introduction of Greek lowfat yogurts in 2012, Wallaby expands its Greek yogurt offerings to include a nonfat variety.

"When we launched our first line of Greek yogurts last year, we had no idea how popular it was going to be," said Kathy Housman, national sales manager for Wallaby. "Even though there were already a lot of competitors in the category, there weren't any offering a Greek yogurt that was organic and had the unique creaminess that Wallaby is known for. This became even more apparent after we launched and our sales went through the roof in the first quarter."

Having perfected its Greek yogurt recipe, Wallaby now plans to capture an even larger share of the Greek yogurt market with its new line of Organic Greek Nonfat Yogurt. According to Housman, nonfat yogurts represent the largest segment of competitors' Greek yogurt sales in the Natural Channel. Targeting the nonfat segment was the natural next step for Wallaby.

Dec 10, 2012

Where is Wallaby?! - Part 1

Looking for our yogurt? These tips & tricks can help!

Where is Wallaby?! - Part 1

Every day we hear from both new and long-time consumers who are looking for our yogurt. Sometimes they are trying to find a store in their area that carries Wallaby. Other times they can no longer find their favorite flavor in the store where they had been buying it regularly. With so many of you wondering, "Where's Wallaby?!" we thought it might be time to blog some tips and tricks for locating our delightful, yet sometimes elusive yogurts!

If you're a first-time customer or have recently relocated, you might be wondering – what stores in my area carry Wallaby? The best place to start your search is the Store Locator on our website: www.wallabyyogurt.com/wheres-wallaby/store-locator. Most U.S. cities and large towns will have at least a couple of options; usually the larger the city you live in, the more stores you'll find carrying our yogurt. Stores that carry Natural and Organic products are often your best bet. Wallaby is available nationwide in Whole Foods Market, which typically offers the widest variety of our yogurts.

If our Store Locator turns up stores in your area, we encourage you to call the store before making your first Wallaby-run. This will ensure that the store is currently in stock and is carrying any specific flavors or varieties you might be looking for. Because we make over 30 different flavors and sizes of yogurt, many stores are not able to carry our entire assortment of products. We also suggest that when you call a store, you ask to speak to either someone in Customer Service or in the Dairy Department. These will likely be the best people to answer any questions about what Wallaby items their store carries.

Can't find a store near you in our Store Locator? Stay tuned for our next blog, Where's Wallaby?! -Part 2, coming soon!

Mar 29, 2012

Not Your Average Greek

FANS AND BLOGGERS RESPOND TO AUTHENTIC STRAINED YOGURT

Not Your Average Greek

Delectably rich, thick, and creamy... there's plenty to love about our new Organic Greek lowfat yogurt! Not only is Wallaby Organic Greek made with the highest quality organic ingredients, it's also strained. In Eastern Europe, this has been the traditional and authentic method for making yogurt, used for many centuries. However, some present-day yogurt eaters might be surprised to find that not all Greek-style yogurts here in the US are made in this traditional way.

When we decided to take on Greek yogurt, the founders of Wallaby tried every brand that they could get their hands on. What they discovered was that Greek-style yogurts that had been strained were far superior to those made using inferior processing methods (like added stabilizers and thickeners) which create an artificially thick texture.

Straining is a process by which excess liquid is removed from yogurt. By using this process, we achieve a genuine Greek yogurt that is naturally rich in protein and has a deliciously thick texture. We combine the time-honored method of straining with our proprietary unhurried cooking process. This gives our Organic Greek yogurt the distinct and delightful flavor for which all Wallaby products are known.

Mar 14, 2012

OMG… A Sweepstakes to Remember!

A SPECIAL THANK YOU TO ALL OUR PARTICIPANTS

OMG… A Sweepstakes to Remember!

A few weeks ago we wrapped up Wallaby’s second ever sweepstakes on Facebook. And thanks to all of you who entered, it is sure to go down in our company’s history as one of our greatest giveaways ever!

Somewhat new to the Facebook-contest scene, we watched the OMG…Oh My Greek! Sweepstakes unfold with eagerness and amazement. We could hardly believe how many of you entered just in the first week (over 1,000!) for the chance to try our new Organic Greek yogurt. It was a pretty amazing feeling for our small, family-owned yogurt business to reach so many people so quickly. And it was an even greater feeling to be able to give all you organic and Greek yogurt enthusiasts out there the chance to try our newest creation.

Fifteen Winners of Our Weekly Prize

Fifteen of you were the lucky winners of our weekly prize: five VIP coupons for free Wallaby Organic Greek yogurt. We hope that each of our 15 winners have had a chance to enjoy their prize! Many of you who entered—including our weekly winners—mentioned that this would be your first time trying Wallaby. If you’ve had the opportunity to try our yogurt following the sweepstakes, we’d love to hear what you thought. You can leave us your comments below.

One Grand Prize Winner – with Enthusiasm!

omg-winners-kidsWe announced the Grand Prize winner of our sweepstakes, Melissa Y. from Maryland, on February 13th. Her grand prize included five VIP coupons and a $100 gift card to Whole Foods. A few days after receiving her prizes, she shared this with us on Facebook…

We made a very special family day out of our Grand Prize. Maryland was expecting a snow storm today. And when it passed, we jumped in the car, and stocked up on our Wallaby instead of getting snowed in! Thank you so much for making a fantastic product that makes healthy eating accessible and affordable to busy families like ours. I was sure to tag you in our pictures from today. Our bellies are nice and full of yummy, delicious Wallaby!!!!

We greatly appreciate all of the support we’ve received for our new Organic Greek yogurt, and want to thank all of you who took the time to participate in our OMG…Oh My Greek! Sweepstakes. We hope all of you will continue to visit us on Facebook and our Wallablog, to get the latest on what’s happening with Wallaby and when our next big sweepstakes may take place!

Jan 19, 2012

OMG...Oh My Greek! Sweepstakes

Enter for a chance to try our new Organic GREEK Yogurt!

OMG...Oh My Greek! Sweepstakes

To celebrate the launch of our new Organic GREEK Yogurt we’re giving you the opportunity to try all 5 flavors for free!

For the next three weeks we'll be picking five winners weekly, to receive 5 of our VIP Coupons to try our new Organic Greek yogurt.  In the fourth week, we'll be selecting a Grand Prize winner, who will not only win 5 VIP Coupons, but also a $100 gift card to Whole Foods.

Enter the Sweepstakes by February 13

Enter on Facebook, and you’ll be entered into every week’s drawing. Spread the word and tell your friends about the chance to WIN free Wallaby! Click here to enter »

Grand Prize

Enter to win the Grand Prize of a $100 gift card to Whole Foods Market plus 5 VIP Coupons for FREE Wallaby Organic Greek Yogurt! Grand Prize Winner will be selected on February 13.

Weekly Prizes

In each of the first three weeks, five weekly winners will each win 5 VIP Coupons for FREE Wallaby Organic Greek Yogurt. Weekly winners will be selected on January 23, January 30, and February 6.

Sweepstakes Dates

The sweepstakes begins on January 17, 2012 and ends on February 13, 2012 at 12:00 pm (PST).

greek-strawberrygreek-blueberryGreek PlainGreek CherryGreek Honey

Aug 30, 2011

Wallaby Yogurt Company Launches Two New Organic Yogurt Lines

Wallababy™ and Joey™ Expand Wallaby’s Product Offerings to the Next Generation

Wallaby Yogurt Company Launches Two New Organic Yogurt Lines

FOR IMMEDIATE RELEASE
View our Electronic Press Kit >>

Napa Valley, California (August 30, 2011)  -- Wallaby Yogurt Company, a  familyowned producer of organic yogurt, announces the release of two  new product lines, Wallababy™ Organic Whole Milk Yogurt for Babies and Joey™ Organic Lowfat Yogurt for Kids.  Children and  growing  families are some of Wallaby’s most enthusiastic consumers, so their needs have long been a focus of Wallaby’s creations. Now the company will offer yogurts specifically formulated and packaged for babies and children.

“Parents who enjoy Wallaby have been asking us to make a whole milk yogurt for their babies for quite some time,” said Ellie Wells, Wallaby’s Marketing Director and an expectant mother herself. “After taking the time to develop a product that we'd proudly call  our own, we’re excited to be offering a yogurt that moms and dads can feel confident about adding to their baby’s diet.”

Wallababy™ is made using organic whole milk, as is recommended for babies, and by adding zinc and vitamin D to further meet a baby's growing needs. It is available in banana or blueberry flavors and suggested for babies ages six months and up.