Aug 30, 2011

Wallaby Yogurt Company Launches Two New Organic Yogurt Lines

Wallababy™ and Joey™ Expand Wallaby’s Product Offerings to the Next Generation

Wallaby Yogurt Company Launches Two New Organic Yogurt Lines

View our Electronic Press Kit >>

Napa Valley, California (August 30, 2011)  -- Wallaby Yogurt Company, a  familyowned producer of organic yogurt, announces the release of two  new product lines, Wallababy™ Organic Whole Milk Yogurt for Babies and Joey™ Organic Lowfat Yogurt for Kids.  Children and  growing  families are some of Wallaby’s most enthusiastic consumers, so their needs have long been a focus of Wallaby’s creations. Now the company will offer yogurts specifically formulated and packaged for babies and children.

“Parents who enjoy Wallaby have been asking us to make a whole milk yogurt for their babies for quite some time,” said Ellie Wells, Wallaby’s Marketing Director and an expectant mother herself. “After taking the time to develop a product that we'd proudly call  our own, we’re excited to be offering a yogurt that moms and dads can feel confident about adding to their baby’s diet.”

Wallababy™ is made using organic whole milk, as is recommended for babies, and by adding zinc and vitamin D to further meet a baby's growing needs. It is available in banana or blueberry flavors and suggested for babies ages six months and up.

Aug 01, 2011

Introducing... Wallababy™

Organic Whole Milk Yogurt for Babies

Introducing... Wallababy™

We know the success of a company depends on loyal consumers who both eat your products and share great suggestions. For a while now, customers have been asking us to make a whole milk yogurt for the youngest of Wallaby fans, babies 6 months and older. After taking the time to do the research and develop a product that we'd proudly call our own, we have finally done it!

We are proud to introduce Wallababy™ Organic Whole Milk Yogurt for Babies. We created it using organic higher fat milk recommended for babies and added zinc and vitamin D to further meet your baby's growing needs. Wallababy can be purchased at Whole Foods Market in both Banana and Blueberry flavors. Wallababy is sold in a 4 pack of 4oz cups, perfect for your baby's appetite.

Early trials on focus groups (our own babies) were full of comments like "Gaa baa boo daa" and "Ffrbbbt ba dab bobo". Our translation experts tell us that these babies were singing the praises of this "delicious yogurt that is like no other." Okay, so maybe the exact translation is debatable but empty yogurt containers and lots of smiles were all the proof we needed to know we had created something babies will love.

Taste it for yourself and see why Wallababy is so easy to love. Just remember to save some for the baby!

Jul 30, 2011

Introducing... Joey™

Organic Lowfat Yogurt for Kids

Introducing... Joey™

Wallaby has always been a family-owned, family-friendly company. Our children and families are first in mind, when it comes to how we make our products and run our business. So for years we've dreamed about launching a line of organic yogurt, specifically for kids. Coming up with the name "Joey" (as in "young wallaby") was the easy part. Creating the perfect yogurt – low in fat and sugar but full in flavor – took a little longer. But we think the wait was worth it and we're thrilled it's finally here. Joey™ Organic Lowfat Yogurt for Kids is currently hitting the shelves of Whole Foods stores across the country!

Joey is our signature Australian-style lowfat yogurt, fortified with vitamin D. We've carefully selected kid-friendly flavors that are smooth with just the right amount of sweetness. Packed in a 4oz cup, it's the perfect snack size for joeys ages 2 and up.

Early trials on focus groups (our own kids) were full of comments like "Mmmm, this is so good! Can I have another?" and "I love the grape, it makes my mouth happy" and "Mom, this is the best yogurt ever". We kid you not. Our kids simply loved this product and we think yours will too.

Jul 29, 2011

Our Website, Re-Launched!

Welcome to the new WallabyYogurt.com

Our Website, Re-Launched!

Do things look a little different around here?

For the last several months we've been working diligently to bring our online community a redesigned, more user-friendly website. Not the easiest assignment, when you're a small company like ours. But with the help of our friends at Earthsite, we've been able to create a clean, easy to navigate website, that will give our fans and those new to Wallaby a better understanding of what we're all about.

We hope first-time visitors will click around and stay a while. We want everyone to know where Wallaby is made (not Australia), where we get our milk (not from kangaroos), and what makes our products so unique. And for those returning, our new blog will offer the latest news and new products from Wallaby Organic.

<<  1 2 [3